Benchmarking your business against other similar businesses can give you valuable feedback on your business performance.

When you benchmark your business, you will be able to see how you are performing against the average; the best and the worst.

Benchmarking your business can lead to the following benefits:

• Provide you with areas to further improve.
• Understand your client and customers better.
• Identify your strengths and your weaknesses.
• Help set and define goals.
• Monitor your performance objectively.
• Understand what your competitors are doing well and why they are successful.

If done properly, benchmarking holds the key to the future success of your business.